Content marketing is not a one-and-done deal! Consistent planning and branding is what will make an impact in your marketing plan.
The question is “Do you have a written plan and are you following your plan consistently? or “Are you just winging it as you go?” Burn out and inconsistency will happen REAL fast if you do not have a content marketing plan that is consistent with your goals and keeps you focused and on top of your game.
I recommend you write a strategic plan annually, and work that plan so that you can development benchmarks for future planning. Benchmarks allow you to review and revise accordingly. If you are a business owner, you never want to “wing it” and/or “go with the flow.”
Your message, which consists of your marketing content, affects your brand! What do you want your audience to remember about your brand???
If you are interested in marketing consultation and/or planning, please contact Crystal MBA Branding and Design LLC.